When the grand Mutianyu Great Wall, towering over mountain ranges, meets the rich aroma of coffee; when the millennia-old spirit of mountains and rivers turns into poetic delicacies to savor on the tongue. We are thrilled to announce great news! On August 28, 2026, Mutianyu Great Wall Coffee officially opens for trial operation. The store is located at a prime spot along the north ticket checkpoint of Mutianyu Great Wall. Nestled beneath the dragon ridge of the Great Wall, it builds an immersive coffee station blending ancient and modern styles. Through coffee cups and cultural tourism, it welcomes tourists from home and abroad, letting the millennia-old cultural heritage of the Great Wall thrive and renew amid curling coffee fragrance.
Great Wall on the Cup, Dragon Soaring Across the Land
Mutianyu Great Wall is famed for the saying "Among the ten thousand li of the Great Wall, Mutianyu stands out alone". The Great Wall winds like a giant dragon over rolling mountains, with watchtowers resting quietly among green hills. Debuting first in the trial run are three limited-edition coffee cups under the theme "Dragon Soaring Over the Great Wall · Exceptional Mutianyu":
• Mutianyu Cup: In traditional Chinese blue-green ink wash style, it captures the magnificent scenery of layered mountains and the Great Wall, drawing on the artistic conception of ancient Chinese aesthetics.
• Splendid Orient Cup: Intricate intangible cultural heritage embroidery recreates the grand oriental scene of an auspicious dragon circling the Great Wall under autumn hues.
• Traditional Dragon Blessing Cup: Red traditional Chinese carved patterns are integrated into intangible paper-cut art, embodying the auspicious meaning of dragons bringing good fortune.
Starting from Mutianyu Great Wall, each cup embodies Chinese charm and oriental aesthetics, showcasing the ingenuity of intangible cultural heritage crafts. It broadens our vision: from a single stretch of the Great Wall, we behold the splendid land of China; from the dragon ridge of the wall, we understand the backbone of the nation.
The Great Wall is the dragon ridge of China, its walls intertwined with the nation’s dragon vein. Holding the limited Great Wall coffee cup and posing for photos with the winding Great Wall dragon has become a must-do check-in experience for visitors to Mutianyu.
Limited Offerings, Local Flavors in Every Cup
From opening day, a full range of limited-edition themed products of Mutianyu Great Wall Coffee will be launched. Deeply exploring the cultural imagery of "dragons and the Great Wall", it creates an immersive new cultural tourism experience that can be drunk, tasted and collected.
• The limited series "Vision of Heroes · Summit of Mutianyu" reproduces the texture and appearance of Great Wall bricks, reviving the bold spirit of frontier heroes.
• The featured seasonal drink "80-Degree Pass, Eagle Soaring Upside Down" draws inspiration from the iconic perilous landscape of Mutianyu known as "Eagle Flying Upside Down", translating the rugged grandeur of mountains and rivers into a unique flavor in the cup.
• The signature chestnut-based blends "Main Pass Chestnut Series" use local Huairou chestnuts as raw materials, extracting the pure natural taste of mountains with a mellow and lingering chestnut aroma.
As autumn deepens, the seasonal limited drink "Great Wall Embracing Autumn · Chestnut & Maple Flavor" is also newly launched. Featuring golden maple elements from the Great Wall mountains and soft chestnut fragrance, it delivers a warm, soothing autumn beverage. The portable canned milk tea series "Frontier Golden Armor" is designed for hiking on the Great Wall—ready to drink upon opening, lightweight and easy to carry.
Besides specialty coffee and tea, the store also serves Great Wall-themed desserts, traditional Chinese-style cup ice cream, and panini light meals. The Great Wall scroll mousse cake delicately reproduces the patterns of the city walls, boasting both exquisite appearance and premium texture, fully meeting tourists’ needs for rest and refreshment.
Bridging East and West, Connecting with the World
With the continuous boom of inbound tourism, Mutianyu Great Wall Coffee strives to be a carrier linking Chinese and Western cultures for visitors from all over the globe. It allows tourists coming to China to understand the Great Wall and China through a cup of coffee, and lets overseas friends feel the warmth and depth of oriental aesthetics amid the fragrant coffee.
It boasts profound historical and cultural deposits, serving as a natural on-site immersive study classroom for educational tour groups. It is also the most ecologically diverse section of the Great Wall. Through "Great Wall local specialties", it connects seasonal mountain produce, natural ecology and the cultural heritage of the Great Wall. Mutianyu Great Wall Coffee aims to become a global rest stop, turning every visit into a tangible, tasteable cultural journey that visitors can take home with them.
Cultural Tourism + Coffee, Unlocking New Possibilities
Tied by the bond of "cultural tourism plus", Mutianyu Great Wall Coffee keeps exploring more potentials:
• Cultural Tourism + Study Tours: turning the Great Wall into a walking classroom;
• Cultural Tourism + Agriculture: cooperating with local Huairou chestnuts and other mountain produce, connecting villages through food and flavors;
• Cultural Tourism + International Cultural Exchanges: using coffee cups as a bridge to share Chinese stories with the world;
• Cultural Tourism + Performances: combining real-scene Great Wall shows and festive performances to bring immersive diverse experiences for tourists.
A single cup of coffee weaves a broader picture of cultural tourism. In the future, Mutianyu Great Wall Coffee will keep launching new products. Aligned with various themed events and seasonal festivals at Mutianyu Great Wall, it will roll out creative coffee drinks, continuously enrich its product portfolio and refresh check-in experiences, delivering a better travel experience for tourists worldwide.
On August 28, the trial operation of Mutianyu Great Wall Coffee officially kicks off. We sincerely invite guests from all directions to embrace the mountains and rivers of Mutianyu, climb the millennia-old strategic pass, taste coffee with local flavors, immerse yourself in the unique charm of "Exceptional Mutianyu", and witness a wonderful encounter between mountains and earthly life, ancient charm and modern trends.
