On June 3, 2026, Mutianyu Great Wall wrapped up its reception mission for overseas delegates on the Huairou leg of the Beijing Inbound Tourism Development Conference. Global travel industry partners gathered at this UNESCO World Heritage Site for an immersive cultural journey blending oriental aesthetics and cutting-edge modern innovation. Built around four core experiences—national quintessence performances, futuristic tech demonstrations, intangible cultural heritage (ICH) showcases and authentic Great Wall excursions—the event embodied a new cultural tourism vision: visitable, appreciable, palatable and collectible. It underscored Beijing’s commitment to becoming China’s top inbound travel destination while solidifying Mutianyu’s strategic goal of evolving into a world-class premium tourism resort.
The day’s itinerary wove together traditional heritage and modern technology from start to finish. Guests first savored authentic Peking Opera against the ancient Chinese roof eaves, soaking in the timeless elegance of China’s iconic national opera. Before ascending the ramparts, attendees tested robotic exoskeleton hiking gear, a forward-looking innovation enabling barrier-free travel and letting visitors experience the scenic spot’s human-centered tech upgrades firsthand.
Next, delegates boarded the landmark No.1 Cable Car of the Great Wall toward the mountain peak. At the upper cable car station, Cheng Yongmao, a veteran Great Wall restoration specialist, walked the international guests through Mutianyu’s long-standing history.
Following the historical briefing, spellbinding Bian Lian (Sichuan Opera face-changing) and Chinese Kung Fu shows took center stage, showcasing the dynamic vitality of China’s intangible heritage through a seamless mix of soft and forceful martial arts moves.
Throughout the Great Wall hike, professional tour guides accompanied the group, unpacking details ranging from the site’s sophisticated ancient military defense architecture and folk legends to ingenious construction craftsmanship and lasting cultural legacy—turning every brick of the Great Wall into a living storybook of history.
After reaching the overlook platform where the winding Great Wall sprawled like a giant dragon across rolling mountain ranges, guests visited an integrated cultural and creative boutique space merging antique charm and contemporary design. An array of bespoke souvenirs lined the shelves: seasonal hourglass fridge magnets etched with Great Wall motifs and elegant crystal decorative plates, each artisanal piece encapsulating oriental beauty and letting visitors carry home tangible memories of the landmark. A Chinese tea lounge served delicate traditional pastries and aromatic tea, treating visitors to authentic local flavors amid curling tea fumes.
To cap off the day, the scenic area presented custom gifts fusing Great Wall culture and modern design, extending a warm invitation for global travelers to explore China’s millennia-old civilization.
As a pivotal stop for the Huairou tour of the Beijing Inbound Tourism Development Conference, Mutianyu delivered a world-standard hospitality experience and groundbreaking cultural tourism innovation to kick off the high-profile international gathering. The successful reception speeds up development of the site’s “Great Wall Global Reception Lounge” project. Moving forward, Mutianyu will keep leveraging technological advances to enrich cultural storytelling and deepen global tourism cooperation with an open mindset. The age-old Great Wall will continue standing as a vital cross-cultural exchange landmark, sharing the unique allure of Chinese civilization with the rest of the world.
