Local time on May 25, 2025, the "New Quality Leads, Brands Set Sail" — 2025 Chinese Brands Going Global Worldwide Tour event was held in Milan, Italy. Guided by the Chinese Consulate-General in Milan, hosted by Global Times, organized by Huanqiu.com, co-sponsored by Fenjiu International, and supported by the Italian Chinese Chamber of Commerce, the event aimed to promote Chinese brands' global expansion.
Mutianyu Great Wall was prominently featured at the event, showcasing the unique charm of Chinese Great Wall culture and making a significant contribution to the global presence of Chinese brands. Through a stunning promotional video, attendees from around the world were presented with a comprehensive view of Mutianyu Great Wall's magnificent scenery, profound historical and cultural heritage, and unique tourism experiences. Its towering walls, beautiful natural landscapes, and time-honored historical tales attracted the attention of many international friends.
Mutianyu Great Wall has long been dedicated to promoting Great Wall culture globally. Previously, it entered into a strategic partnership with Huanqiu.com to jointly create and promote projects such as the "Great Wall International Reception Hall", deeply integrating the two sides' strengths in cultural resources, tourism services, cultural communication, and event planning and execution to facilitate cultural exchanges between China and foreign countries.
The "2025 Chinese Brands Going Global Worldwide Tour" event is a concentrated demonstration of the collaborative achievements between the two parties. For Mutianyu Great Wall, this presents a rare opportunity to showcase its heritage. It is hoped that through this platform, more international friends will gain an understanding of Great Wall culture and experience the allure of China. In the future, Mutianyu Great Wall will continue to intensify its cultural dissemination and tourism promotion efforts to attract more overseas visitors to admire the Great Wall's magnificent scenery and profound cultural heritage.
