From December 18th to 19th, 2024, the "Glory and Togetherness, Scaling New Heights" — 2024 Mutianyu Great Wall Thanksgiving Gala and Financial Street Zunhua Ancient Spring Town Project Promotion Event, jointly organized by Beijing Mutianyu Great Wall Tourism Service Co., Ltd. and Financial Street Zunhua Ancient Spring Town, was held at the banquet hall of Zunhua Financial Street Ancient Spring Crowne Plaza Hotel.
The event focused on the exploration and outlook of the cultural tourism industry, inviting over 20 powerful online sales platforms and cultural tourism enterprises, including Global Times Online (Beijing) Culture Communication Co., Ltd., JD Travel, Ctrip, Meituan, Douyin Local Life, Beijing Tourism Hub Co., Ltd., Beijing Capital Travel Development Co., Ltd., and Beijing Shengda Holiday Travel Agency Co., Ltd., with a total of more than 100 attendees.
I. Promotion Event
At the promotion event on December 18th, Kang Jie, General Manager of Beijing Mutianyu Great Wall Tourism Service Co., Ltd., delivered the opening speech: "I would like to express my gratitude to all our partners for their enduring love and support for the scenic area. The Mutianyu Great Wall scenic area hopes to use this promotion and thanksgiving event as a platform to deepen the integration of cultural tourism resources centered on the Great Wall culture with the tourism market, better meeting the growing diverse market demands. In the next step, the scenic area will continuously stimulate internal drive and explore new business forms, turning Mutianyu Great Wall into a historical and cultural corridor that inherits Chinese civilization, a common spiritual home for the Chinese nation, and a beautiful business card showcasing the country's image!"
Wang Zhentian, General Manager of Financial Street (Zunhua) Industry-City Integration Development Co., Ltd., also delivered a speech, pledging to form cultural tourism and resort scenarios with a main theme throughout the year, seasonal highlights, exciting events every month, and weekly activities through resource sharing and Ctrip promotion, jointly driving regional cultural tourism development.
Subsequently, Guo Min, Deputy General Manager of Beijing Mutianyu Great Wall Tourism Service Co., Ltd., introduced the recent activities at Mutianyu Great Wall: the 31st New Year's Day Sunrise Viewing, Spring Festival Ice and Snow Carnival, and 2025 Key Travel Agency Incentive Policies. Wang Yue, Planning Director of Financial Street (Zunhua) Industry-City Integration Development Co., Ltd., introduced the overview of Zunhua Ancient Spring Town, providing participants with a fresh understanding of the scenic area's development and Zunhua Ancient Spring Town.
The purpose of this thanksgiving and promotion event was to enable partners to gain a deeper understanding of Mutianyu Great Wall scenic area's cultural resources, specialty products, Great Wall public welfare, promotional activities, and other aspects in 2025, thereby continuously enhancing the scenic area's brand recognition, market reputation, and tourist desirability. Taking advantage of the occasion, the scenic area will continue to strengthen sincere cooperation with partners, share tourist sources, and create a win-win situation. To express gratitude to partners for their support, during the promotion and thanksgiving event, Mutianyu scenic area presented awards to the "Star and Moon Shining Brightly Award" recipient (one), "Strategic Cooperation Award" recipients (three), "Togetherness Award" recipients (eight), and "Best Partner Award" recipients (six) of the past year, thanking them for their support to the cultural tourism industry and hoping to achieve mutual success in future cooperation.
II. Guided Tour and Experience of Zunhua Financial Street Ancient Spring Town · Starry Sky Water World
On December 19th, guests were invited to take a guided tour and experience Zunhua Financial Street Ancient Spring Town · Starry Sky Water World. Zunhua Financial Street Ancient Spring Town · Starry Sky Water World is a popular, all-age, all-industry, and all-season operated hot spring water park project in the Beijing-Tianjin-Hebei hinterland, covering outdoor themed hot spring soaking pools, indoor water entertainment areas, and indoor energy room and amusement areas. The outdoor area includes four themed hot springs with over 20 soaking pools, the indoor water entertainment area has over 10 amusement facilities, and the indoor energy room and amusement area features a VR interaction zone, coffee bars, and other leisure spaces.
With the trend of domestic and international tourism reopening, the Mutianyu Great Wall scenic area has prepared colorful and creative entertainment activities for tourists. In the future, Mutianyu Great Wall will continue to focus on serving tourists, vigorously leveraging the leading role of traditional Chinese culture in tourism, telling the story of the Great Wall, leveraging Great Wall culture, and growing into a more culturally distinctive, world-class tourist destination!
