Recently, the Market Management Department of the Ministry of Culture and Tourism issued a notice announcing the list of the first batch of top 10 and excellent cases of civilized tourism promotion and guidance. The cases of 10 applicants, including Shanghai Railway International Tourism (Group) Co., Ltd., were selected as the top 10 cases, and the cases of 72 applicants, including Beijing Mutianyu Great Wall Tourism Service Co., Ltd., were selected as excellent cases.
The applicants for the top 10 cases include Shanghai Railway International Tourism (Group) Co., Ltd., Chongqing Yuzhong District Cultural and Tourism Development Committee, China Children and Teenagers' Fund Beautiful Covenant Civilization Tourism Special Fund, Nanchang August 1st Uprising Memorial Hall, Xi'an City Wall Scenic Area, Xinxiang Nantaihang Baligou Scenic Area, Hebei Provincial Department of Culture and Tourism, Wuhan Municipal Bureau of Culture and Tourism, Nanjing Museum, and Anhui Huaibei Kouzi International Hotel.
Overall, the top 10 cases are evenly distributed in terms of regions and industries, covering areas such as East China, North China, Central China, Northwest China, and Southwest China. The applicants include travel agencies, star-rated hotels, museums, administrative agencies, public welfare organizations, etc. The materials of the top 10 cases are comprehensive, providing reference and experience in terms of innovative promotion and guidance content, flexible promotion and guidance methods, innovative promotion and guidance channels and carriers, establishment of incentive mechanisms by cultural and tourism administrative departments, and strengthening coordination and linkage.
It is understood that the Market Management Department of the Ministry of Culture and Tourism launched the application work in June this year. By the end of August, a total of 94 cases were received. In early September, after review, 82 cases were determined to have passed the preliminary evaluation. On September 12, the final selection was made, and top10 cases and 72 excellent cases were determined.
Source: Beijing Tourism
