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Privacy Policy of Mutianyu Great Wall

Welcome to the official website of Mutianyu Great Wall!

This website is operated by Beijing Mutianyu Great Wall Tourism Service Co., Ltd. and is responsible for providing related product services. If users access, book, or use the products or services of Mutianyu Great Wall on this website (referred to as "Services" collectively), it is deemed that users have accepted the following privacy policy. Please read the following content carefully, especially the bolded text. If you do not agree to any of the following, please immediately stop accessing/using this website. The terms "Mutianyu Great Wall" and "we" mentioned in this privacy policy refer to the official website of Mutianyu Great Wall, and the terms "users" and "you" refer to voluntary member users who accept this privacy policy.

1.Confirmation and Acceptance of Privacy Policy

2.Collection of Information

3.Use of Personal Data

4.Information Sharing, Transfer, and Disclosure

5.Information Storage

6. Use of Cookies

7. Notice on Personal Sensitive Information

8. Information Security and Protection

9. Information Security Incident Response

10. Protection of Minors' Information

11. User Personal Information Management

12. Accessing Our Website from Outside Mainland China

13. Scope of Privacy Policy

14. Modification of Privacy Policy

15. Contact Us

16.Legal Jurisdiction

1.Confirmation and Acceptance of Privacy Policy

Respecting the personal privacy of users is a fundamental policy of Mutianyu Great Wall. We will publish information about Beijing Mutianyu Great Wall Tourism Service Co., Ltd. on this online platform for users to access, as well as to assist users in contacting, consulting, and booking related tourism services.Before using our products and services, please read and confirm that you fully understand the contents of this privacy policy and agree to enter into an agreement with Beijing Mutianyu Great Wall Tourism Service Co., Ltd. and accept all service terms. As the information controller of the official online platform of Mutianyu Great Wall,Beijing Mutianyu Great Wall Tourism Service Co., Ltd. attaches great importance to protecting the personal information and privacy security of users. We understand that you provide information to us through the internet based on trust, and we value this trust and understand the importance of privacy to you. We will make every effort to protect your privacy.

2.Collection of Information

(1) In order to better serve you, Mutianyu Great Wall will collect your personal information in accordance with the principles of "legality, legitimacy, and necessity" with your authorized consent. You acknowledge and agree that Mutianyu Great Wall will collect all the information you provide to us on the official Mutianyu Great Wall website or through other means, including but not limited to:

a.When you log in as a Mutianyu Great Wall user, you need to provide the purchasing account email and verification code.

b. When you make a reservation for Mutianyu Great Wall hotels or guesthouses, you need to provide the full names, ID card numbers, and contact information of all guests.

c. When you make a reservation for Mutianyu Great Wall tickets, packages, or tour services, depending on the type of service, you may need to provide different types of information, including but not limited to names, ID card types, ID card numbers, ID card issuing places, places of birth, dates of birth, contact numbers, nationalities, genders, passport numbers, issuing authorities, issuing dates, passport types, passport expiration dates, issuance dates, types of endorsements on Permits for Travelling to and from Hong Kong and Macao, etc.

d. If you need to issue paper or electronic invoices, you also need to provide invoice title, taxpayer identification number, address, phone number, bank name, and bank account number, as well as recipient and email information.

e. When you make a payment, you need to provide bank card number, bank name, bank-registered mobile number, cardholder name, cardholder ID card, and verification code information.

f. If there are minors among your companions, we need you, as the guardian, to provide the names and ID card information of the minors.

g. When you contact our customer service for user services, you also need to provide your user profile and order information to verify your identity.

h. If you need to update your personal information, it should be done in a timely, accurate, and detailed manner.

i. Please be aware and agree that we may also understand your travel plans, expenses, and preferences, including accommodation/dietary requirements, companions, workplace, travel/check-in/check-out times, service product choices, and other personal information required for services provided by Mutianyu Great Wall, such as cable cars, transportation, travel guides, etc.

(2)You may make bookings for others through us, but you must provide the personal information of the user and ensure that you have obtained their consent and that they are aware of and accept this privacy policy before providing us with their personal information.

(3) During your use of our services, we will automatically collect your personal information:

a. Log information refers to the information that the system may automatically collect through cookies, web beacons, or other means when you use our services.

b.Location information refers to the information about your location that is collected when you enable device location services and use our location-based services. We collect location information through GPS or WLAN, and you can stop us from collecting your location information by disabling the location function.

(4) We may obtain your relevant information from affiliated companies and business partners. For example, when you make a booking through the websites and mobile applications of our affiliated companies and business partners, the booking information you provide may be transferred to us to process your order. Mutianyu Great Wall will confirm the legality of the personal information obtained from these sources based on agreements with affiliated companies and business partners.

(5)In order to enhance your travel experience, we may collect and use your personal information based on the relevant permissions of your authorized mobile device operating system (subject to your actual authorization). If you do not provide such personal information, you can still complete our basic services such as booking and check-in.

3.Use of Personal Data

(1) Mutianyu Great Wall generally collects and uses your personal information for the following purposes:

1. To provide services to you: to assist you in completing online bookings, refunds, etc. Additionally, we may also provide you with relevant services through affiliated companies, business partners, and third parties.

2. Account Management: You can create an account with Mutianyu Great Wall, and we will use the information you provide to manage your account and provide you with a range of practical functions. You can use your account to perform various operations, such as managing orders, adjusting personal settings, viewing order history, order evaluations, payment management, etc.

3. Providing Customer Service Assistance: We will provide customer service to assist you when needed.

4. Marketing Activities: We may also use your information for legitimate and lawful marketing activities, such as sending you the latest news about Mutianyu Great Wall's products or services, providing personalized recommendations that you may be interested in, and other promotional activity information.

5. Contacting You: Responding to and handling your inquiries or requests, sending information related to orders (such as order submission success notifications, reminders for incomplete orders, etc.), and we may also send you surveys or invite you to provide feedback on our services.

6. Market Research: We may invite you to participate in market surveys to measure your interest in our products, services, and website.

7. Enhancing Service Security and Reliability: We may detect and prevent fraudulent activities and illegal behavior, and use your personal data for risk assessment and security purposes.

8. Data Analysis: We may use your order data for analysis to create user profiles, allowing us to understand your location, preferences, and demographic information, or match it with data from other sources (including third parties) to develop our products, services, or marketing plans and improve our services.

9. Credit Risk Control: In order to ensure transaction security and control credit risks, Mutianyu Great Wall, affiliated companies, and business partners may conduct data analysis on user information to better serve users.

10. Daily Operations: Including but not limited to order management, customer verification, technical support, network maintenance, troubleshooting, internal administrative affairs, internal policies and procedures, generating internal reports, etc.

11. Call Monitoring: Your incoming and outgoing calls to our customer service may be recorded. We may use call recordings to monitor the quality of our customer service, verify the accuracy of the information you provide to prevent fraud, or for internal staff training purposes. The recordings will be automatically deleted after a certain period of time, unless they need to be retained for compliance requirements or legitimate interests.

12. Fulfilling Obligations: Processing insurance claims and payments that occur under relevant regulations, processing commissions paid to partners or claiming reimbursement for losses caused to service partners.

13. Legal Purposes: We may need to use your information to handle and resolve legal disputes or comply with any legally binding regulations or documents issued by regulatory authorities that are applicable to us, in order to cooperate with investigations by national departments or regulatory authorities and comply with legal regulations.

In addition, we may collect, use, and disclose your personal information for other purposes, and inform you of such through revisions to this policy.

(2) While enjoying the services provided by Mutianyu Great Wall, you authorize and agree to receive commercial information from Mutianyu Great Wall to your email, mobile phone, mailing address, etc., including but not limited to the latest product information, promotional information, etc. If you choose not to accept various information services provided by Mutianyu Great Wall, you can refuse such services through corresponding settings.

(3)You fully understand that according to relevant laws, regulations, and national standards, we do not need to obtain your authorization or consent in the following situations when using personal information:

1. Related to national security and defense security;

2. Related to public safety, public health, and significant public interests;

3. Related to criminal investigation, prosecution, trial, and execution of judgments;

4. Necessary to protect the vital legitimate rights and interests of the personal information subject or other individuals, but it is difficult to obtain the consent of the individual;

5. The collected personal information is voluntarily disclosed by the personal information subject to the public;

6. Collected from legally publicly disclosed information, such as lawful news reports, government information disclosure, etc.;

7. Necessary for signing and performing contracts at your request;

8. Necessary for the safe and stable operation of the provided products and/or services, such as discovering and handling malfunctions of products and/or services;

9. Necessary for lawful news reporting;

10. Necessary for academic research institutions to conduct statistics or academic research based on public interests, and when providing academic research or describing the results to the public, the personal information contained in the results is de-identified;

11. Other circumstances as stipulated by laws and regulations.

4.Information Sharing, Transfer, and Disclosure

(1) We may share your order information, account information, device information, and location information with affiliated companies, business partners, and other third parties to ensure the smooth provision of services to you. However, we will only share your personal information for legitimate, lawful, necessary, specific, and explicit purposes, and only share the personal information necessary to provide the services. Our partners include the following types (including entities within and outside of China):

1.Financial institutions and third-party payment institutions: When you make a reservation or apply for a refund, we may share specific order information with financial institutions or third-party payment institutions. When we believe it is necessary for fraud detection and prevention purposes, we will further share other necessary information, such as IP addresses, with relevant financial institutions.

2.Business partners: We may work with partners to provide products or services to you, including courier services, communication services, customer services, marketing, advertising, technical services, real-name authentication services, consulting services, etc.

3. Affiliated companies: We may share your personal information with our affiliated companies to provide you with relevant product and service information.

For the partners with whom we share personal information, we will sign confidentiality agreements with them. They are not authorized to use the shared personal information for any other purposes. If they want to change the purpose of processing personal information, they will seek your authorization and consent again.

(2)Transfer of Information

We will not transfer your personal information to any company, organization, or individual, except in the following circumstances:

1.With your explicit consent or authorization in advance;

2.In accordance with applicable laws, regulations, legal procedures, or mandatory administrative or judicial requirements;

3.In the event of a merger, acquisition, asset transfer, or similar transaction, if it involves the transfer of personal information, we will require the new company or organization holding your personal information to continue to be bound by this privacy policy. Otherwise, we will require the company or organization to seek your authorization and consent again.

3) Public Disclosure

We will only disclose your personal information in the following circumstances:

a. Disclose the personal information you specify in the disclosure method that you explicitly agree to based on your needs;

b. In accordance with the requirements of laws, regulations, mandatory administrative enforcement or judicial requests, we may disclose your personal information in accordance with the required types of personal information and disclosure methods.

5. Information Storage and Cross-border Transfer

(1) We will properly store your personal information and may delete or anonymize your information unless otherwise required by law or in the event of force majeure.

(2) If we cease the operation of Mutianyu Great Wall products or services, we will promptly cease the collection of your personal information and notify you of the cessation of operation through individual delivery or public announcement. We will delete or anonymize the personal information we hold.

(3) The personal information we collect and generate during our operation within the territory of the People's Republic of China is stored within China. In some scenarios, your personal information may be transferred abroad:

a. With your explicit authorization;

b. When you engage in cross-border transactions or other personal voluntary activities through the internet;

c. When required by applicable laws and regulations.

6. Use of Cookies

In order to ensure the proper functioning of the website and provide you with a more convenient and seamless browsing experience, we may store small data files called cookies on your device or system to identify your identity. This helps to eliminate the need for repetitive input of registration information, optimize product and service selection and interaction, and assist in determining the security status of your account.You have the right to accept or reject cookies through default or modified browser settings. Please note that if you choose to reject cookies, you may not be able to fully experience the services provided by Mutianyu Great Wall.

7.Notice on Personal Sensitive Information

Personal sensitive information refers to personal information that, once disclosed, illegally provided, or abused, may pose a risk to personal safety and property, and can easily lead to damage to personal reputation, physical and mental health, or discriminatory treatment. The personal sensitive information covered in this privacy policy includes personal financial information (such asbank account numbers, verification information, transaction and consumption records, virtual property information), personal health and medical information, personal biometric information (facial images, facial videos), personal identification information (such asID cards, passports, Taiwan compatriot permits, home return permits, military cards, driver's licenses, household registration books, birth certificates, foreign permanent residence identity cards, Hong Kong, Macao, and Taiwan residents' residence permits, photos, marriage certificates, relationship certificates, employment certificates, employer certificates), network identity identification information (such asaccount names, email addresses, passwords, and verification protection related to the above), as well as other information (such aspersonal phone numbers, marital history, travel trajectories, accommodation information, precise location information, racial information, religious information).

These personal sensitive information will be strictly protected. The privacy policy of Mutianyu Great Wall hereby reminds you that the information you publish in the products and services provided by Mutianyu Great Wall (such as reviews, etc.) may disclose your personal sensitive information, which may not be necessary information for providing services.Therefore, you need to carefully consider before using the products or services we provide to you. You acknowledge and agree that these personal sensitive information will be processed in accordance with the purposes and methods set forth in the Mutianyu Great Wall Privacy Policy.

8.Information Security and Protection

(1) Mutianyu Great Wall attaches great importance to protecting your information security. We have implemented technologies, administrative management, and substantial security measures specifically designed to protect visitor information from unauthorized access, disclosure, use, and modification, in order to maintain the integrity, confidentiality, and availability of your personal information.

(2) All employees who may come into contact with your information have signed confidentiality agreements, and we have implemented network system permissions restrictions to minimize the number of employees who may have access to your personal information, in order to protect your personal information.

(3) Despite the aforementioned security measures, please understand that there is no "perfect security measure" on the internet. We will provide corresponding security measures to protect your information based on existing technologies and offer reasonable security safeguards.

(4) Your accounts have security protection features. Please keep your account and password information safe and do not disclose your password to others. If you discover any personal information leakage, especially if your account and password are compromised, please contact us immediately so that we can take appropriate measures.

(5) Please promptly save or back up relevant text, images, and other information. Please understand and accept that there may be issues beyond our control when accessing our services through systems and communication networks.

(6) When using the official Mutianyu Great Wall online platform for transactions, please ensure the proper protection of your personal information (including but not limited to the names of travelers, contact information, or address), and only provide it to others when necessary. Please use complex passwords to assist us in ensuring the security of your account. We will make every effort to ensure the security of the information you provide.

9. Information Security Incident Response

In the event of a personal information security incident, we will promptly take remedial measures in accordance with legal requirements. We will inform you of the relevant details of the incident through email, letter, phone call, push notification, or other appropriate means. If it is difficult to inform each individual data subject individually, we will issue a public announcement in a reasonable and effective manner. Additionally, we will report the handling of personal information security incidents to regulatory authorities in a timely manner, as required.

10.Protection of Minors' Information

(1) Mutianyu Great Wall attaches great importance to the protection of personal information of minors. If you are under the age of 18, you should obtain the consent of your legal guardian before using Mutianyu Great Wall's services. Mutianyu Great Wall protects the personal information and privacy of minors in accordance with relevant national laws and regulations, such as the Law of the People's Republic of China on the Protection of Minors.

(2) Mutianyu Great Wall does not actively or directly collect personal information from minors. In cases where personal information of minors is collected with the consent of their legal guardians, we will only use, share, transfer, or disclose such information in accordance with applicable laws and regulations, with the consent of the legal guardian, or when it is necessary to protect the rights and interests of minors.

(3) As a legal guardian, you can log in to your account to query, correct, and delete relevant information of minors. If it is proven that a minor has registered and used our services without obtaining the consent of their legal guardian, the legal guardian can contact Mutianyu Great Wall customer service, and we will handle it as soon as possible after verification.

(4) For children under the age of 14, we will also adhere to the principles of legitimacy, necessity, informed consent, clear purpose, security safeguards, and lawful utilization when collecting, storing, using, transferring, and disclosing their personal information, in accordance with the Regulations on the Protection of Children's Personal Information on the Internet and other applicable laws and regulations. When you, as a legal guardian, choose to use Mutianyu Great Wall's related services for the child under your guardianship, we may need to collect personal information of the child necessary for the provision of the services. If you do not provide the aforementioned information, you will not be able to enjoy the relevant services we provide. Additionally, when you voluntarily provide children's personal information to us through the evaluation function, please be aware and choose carefully. As a legal guardian, you should fulfill your guardianship responsibilities correctly and protect the security of children's personal information. If you have any opinions, suggestions, or complaints regarding children's personal information, please contact us.

11. User Personal Information Management

(1) You can inquire, correct, delete, and cancel your account information, modify personal data, privacy settings, security settings, and update shipping addresses and other personal information provided to us.

(2) You can change the scope of your authorization for us to continue collecting personal information or withdraw your consent by deleting your personal information, disabling device features, or revoking all authorizations for us to collect your personal information. You can also cancel your account to revoke all authorizations for us to collect your personal information.

(3) You can log in to the website to cancel your Mutianyu Great Wall account. After canceling your account, all information within your account will be cleared. For rules and procedures regarding account cancellation, please refer to the Mutianyu Great Wall Account Cancellation Agreement in the appendix of this policy.

12. Accessing Our Website from Outside Mainland China

If you access our website from outside mainland China, please be aware that your information may be transferred to, stored, and processed in mainland China. Data protection laws and other regulations in mainland China may differ from those in your country or region, but please trust that we will take measures to protect your information. By choosing to use our services, you understand and agree that your information may be transferred to our website and shared with third parties as described in this privacy policy.

13.Scope of Privacy Policy

Our privacy policy applies to all of our services, and specific services may also have their own privacy policies or agreements. In the event of any inconsistency between the privacy policy or agreement of a specific service and the Mutianyu Great Wall Privacy Policy, the privacy policy or agreement of the specific service shall prevail. Please note that our privacy policy does not apply to the following situations: information collected by third-party services (including any third-party websites) accessed through our services; information collected by other companies and organizations that provide advertising services within our services.

14.Modification of Privacy Policy

Please understand that we may revise this Privacy Policy as necessary. Without your explicit consent, Mutianyu Great Wall will not reduce the rights you are entitled to under this Privacy Policy. For significant changes, Mutianyu Great Wall will provide more prominent notice (such as sending an email notification for certain services, explaining the specific changes to the Privacy Policy). Please revisit this Privacy Policy regularly to review the latest version.

15.Contact Us

(1) If you have any questions, opinions, or suggestions regarding personal information protection or privacy protection, you can contact us through the website's online customer service, or send an email to our Personal Information Protection Officer at mutianyu@126.com, or call our customer service hotline at 010-61626022, among other methods.

(2) Please be aware and understand that, in general, we will respond within fifteen working days.

16. Legal Jurisdiction

The validity, interpretation, modification, enforcement, and resolution of disputes regarding this Privacy Policy shall be governed by the laws of the People's Republic of China. Any disputes arising from this Privacy Policy shall be resolved in accordance with the laws of the People's Republic of China and shall be under the jurisdiction of the people's court in the defendant's domicile.

Attachment: Mutianyu Great Wall Account Cancellation Agreement

Dear Mutianyu Great Wall user,

Before you proceed with the cancellation of your account, please read, understand, and agree to the following:

We kindly remind you that by canceling your Mutianyu Great Wall account, we will terminate the provision of related services to you, which may cause inconvenience to your after-sales rights. Please be aware and understand that after successful cancellation, we will properly store your personal information in the background. Unless otherwise required by law or in the event of force majeure, we may delete or anonymize your information.

By filling in or providing information according to the cancellation process, reading and agreeing to the Mutianyu Great Wall Account Cancellation Agreement and related terms and conditions, and completing the cancellation process, you indicate that you have fully read, understood, and accepted all the contents of this Mutianyu Great Wall Account Cancellation Agreement. If you do not agree to any of the terms and conditions stated, please immediately stop the account cancellation procedure.

If you still insist on canceling your account, your account must meet the following conditions:

1.There are no pending orders.

2.There are no unused points, vouchers, or other purchased rights and benefits.

3.There are no records of restrictions on other accounts.

During the account cancellation process, if there are any disputes or controversies related to your account, including but not limited to complaints, reports, lawsuits, arbitration, or investigations by competent national authorities, Mutianyu Great Wall reserves the right to terminate the account cancellation without further consent from you.

Once your Mutianyu Great Wall account is canceled, it cannot be restored. Please make sure to back up all relevant information and data associated with your account before proceeding with the operation. By canceling your Mutianyu Great Wall account, you will no longer be able to use the account and will not be able to retrieve any content or information associated with the account. You understand and agree that Mutianyu Great Wall cannot assist you in restoring the aforementioned services.

Canceling your Mutianyu Great Wall account does not exempt or reduce the liability for any actions or responsibilities related to the account prior to its cancellation.