The Cultural and Tourism Service Special Section of 2024 China International Fair for Trade in Services (CIFTIS), themed "Technology Empowers New Cultural Tourism, Creativity Leads New Life," debuted at Shougang Park from September 12th to 16th. Mutianyu Great Wall featured three exhibition areas, including a smart tourism convenient payment booth in Hall 1 and two exquisite cultural and creative booths in Halls 9 and 10. The focus was on showcasing the latest integration of Mutianyu's cultural heritage with smart tourism, highlighting the unique charm of blending traditional Mutianyu culture with modern technology, and promoting Mutianyu's positive role in better preserving the historical and cultural heritage of the Great Wall and serving as a window for major-country diplomacy with Chinese characteristics in the new era.
[Smart Payment for the Great Wall Tourist Attraction at Mutianyu]
Mutianyu Great Wall has long been a significant destination for hosting foreign guests. With the gradual recovery of the international tourism market and a swift rebound in international tourist arrivals, the proportion of international visitors at the scenic area has rapidly risen to over 30% while the total number of visitors remains unchanged. To better accommodate foreign guests and cater to the needs of tourists from various countries and regions, Mutianyu Great Wall has implemented a series of convenience measures. The Smart Payment for the Great Wall Tourist Attraction booth located in Hall 1 of the CIFTIS showcases Mutianyu's comprehensive convenient payment system.
The scenic area supports multi-channel ticket purchasing both online and offline. The Mutianyu Great Wall Tourism Network enables overseas online ticket bookings, allowing international visitors to book tickets in advance and enjoy the attraction immediately upon arrival, with tickets available for booking up to 30 days in advance. Foreign tourists can switch to the English interface on the website for direct ticket purchases, and ticketing links are also available on overseas social media platforms such as Instagram, Facebook, YouTube, and TikTok for easy access. To facilitate convenient payment for foreigners, the system has added additional ticketing channels like Ctrip and TripAdvisor. Currently, Ctrip supports multiple languages (Traditional Chinese, English, Japanese, Korean, Thai, French, German, etc.).
In terms of offline payments, to address the inconvenience of international tourists paying in China, Mutianyu Great Wall accepts various currencies, including USD and EUR, and supports payments via foreign currency credit cards like VISA and MasterCard, as well as domestic payment methods like UnionPay, WeChat Pay, and Alipay. Upon successful purchase, international visitors can quickly enter the scenic area using QR codes, passports, or other means, creating a safer, more convenient, and efficient touring experience for them.
[Brilliant Presentation of Fine Cultural and Creative Products with the Great Wall Theme]
The Mutianyu Great Wall Hero Badge, Great Wall building blocks, seasonal sand-flowing fridge magnets, papercut fridge magnets, cable car slide track fridge magnets, and other diverse fridge magnet series creations, collector's edition commemorative playing cards, "talking lollipops," and Chinese zodiac coasters... This year's "Fine Cultural and Creative" exhibition area at the Shougang Park of the CIFTIS is packed with exciting highlights, showcasing a dazzling array of cultural and tourism creative products upon entering the exhibition area. Dozens of carefully selected and popular cultural and creative products from the Mutianyu Great Wall scenic area made their debut in Halls 1, 9, and 10, presenting a new model for the development of Mutianyu's souvenir gifts that integrate diverse cultures.
The seasonal sand-flowing fridge magnets, which were selected for the "Huairou Gifts" Cultural and Creative Competition, are one of the most popular cultural and creative products this time. Adhering to the positioning of being distinctive, high-quality, high-end, and international, the cultural and creative exhibits of Mutianyu Great Wall showcase its historical depth and humanistic connotation from different angles with a unique perspective and innovative, creative expressions. The exhibited cultural and creative products, which are the cream of the crop and imbued with rich cultural characteristics, successfully attract visitors to stop and make purchases upon entering the exhibition area.
[Iterative Sharing of Cultural Products with the Great Wall Theme]
Leveraging the CIFTIS platform, Mutianyu Great Wall showcased its breathtaking scenery, convenient smart tourism payment solutions, and exquisite Great Wall cultural and creative content. By fully utilizing Beijing's strong radiation capabilities, large market size, and high consumption quality, it aimed to promote the destination nationally and globally, attracting tourists, enhancing external publicity, and enabling more consumers to know and understand Mutianyu. The goal was to bring products directly to consumers, leverage information technology to enhance tourism experiences and quality, promote Great Wall culture through cultural masterpieces, and make more attempts to explore the international tourism market.
